Does Your Voicemail Get You Clients? Time to Change That!

By Fabienne Fredrickson

If you’re serious about attracting clients consistently, I believe you should use every single piece of marketing “real estate” you can. Whether you’ve been in business for one year or 22 years, when you’re marketing your business, you want to have systems in place that PULL in clients without you having to do much to make it happen.

It can even be as “little” as using your outgoing voice mail as a Client Attraction tool. One of the key things you can do to PULL people in that most people in business do not do, especially when they’re working from home, is have an outgoing message on your voice mail or answering machine that describes exactly what you do, for whom, and what results they can expect.

The idea here is to have your voice explain what you do and how to give you referrals . So, instead of saying, “Hello, it’s Mary, leave a message,” you can say, “Hello, it’s Mary of so-and-so business, helping (insert target audience) who struggle with (insert common problem) achieve more (desired outcome).”

Once they know exactly what you do and for whom, don’t forget to list the best ways to reach you (other than phone) : your e-mail, your website, and your tag line. Oh, and don’t forget to include a call to action, like inviting them to visit your website and signing up for something. There are lots of different ways you can use your voice mail outgoing message as a way to get new clients. Remember to keep it pretty short or people will not want to call back.

You’d be surprised how many people over the years became my client, when all they had originally was my phone number. As a result of the voicemail, they all told me they went onto the website, signed up for the ezine, attended teleclasses, and after a while, wrote in to say they were ready to work with me. Not bad for a simple voicemail message!

My motto around marketing real estate? “If you’ve got it anyway, use it to attract clients!”

Your Client Attraction Assignment:

Create an outgoing message that can also act as a marketing tool, if it is brief. Include your tagline and e-mail address if it is easy to remember, direct callers to your website, and make sure to tell them about your newsletter or list any upcoming workshops you are promoting. You’ll not only impress callers, you might just get a few new clients out of it.

© 2010 Client Attraction LLC. All Rights Reserved.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System , the proven step-by-step program that shows you exactly how to attract more clients, in record time…guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing & success mindset articles on attracting more high-paying clients and dramatically increasing your income, visit .

Published in: on April 7, 2010 at 2:28 pm  Leave a Comment  
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I Mail, You Mail, We All Have Voice Mail!

Voice Mail

Tired of the same old boring impersonal voice mail messages you hear…along with your own bland outgoing message? How would you like to have personal greetings for each of your customers on your cell phone? It adds to your customer service. Lets your clients know you remember who they are and how important they are to your business. Then you need to try YouMail.

Think of the marketing possibilities. You can make targeted offers for specific clients on your lists. You can record your own messages or use some of the free pre-recorded messages available on YouMail. Specific outgoing messages can be assigned to groups of contacts. Whether you are a sales rep, small business or other professional You Mail is worth trying out.

With YouMail you can check your voice mail online and choose to receive a text message notification of new messages. You can even set personalized messages for your family and friends so they don’t get stuck hearing your business spiel every time they have to leave a message on your cell phone.

I’m having fun using the personal message for friends and I have a new business message. The cool part is I can check and listen to my voice mail messages online after getting an email notification. You Mail even mentioned saving testimonial messages in mp3 format for your future use.

Let me know how it works for you (the kinds of messages you use) and the response from your customers. I’m not getting a nickel for sharing this nifty online tool so check it out.

Here is the link: