Are There Too Many Acronyms In Your Marketing Message?

Beware of using too much industry jargon in your copy if your customers are not familiar with it. They may end up interpreting it like the gal in the Dilbert comic above.

The problem with that is you won’t make the sale because the prospect won’t have a clue what they should buy. Keep the content clear and easy to understand.

Even when targeting a specific market familiar with industry lingo be careful with using too many acronyms. It will make the copy difficult to read and make the reader eager to move on from your marketing messages.

You don’t want the customer so busy trying to sort it all out in his mental dictionary and missing the benefits of your goods or services in the process.

Keep your marketing messages from getting stuck in a Dilbertesque zone of lost sales.

If you need help with your website content consider having Direct Marketing Rx do content audit of your site to uncover its strengths and weaknesses.

You’ll get an extensive report showing the results of a 31 point checklist on the health of your website. You’ll find out if you’re using the 5 components of web content that works.  And if your website is easy to navigate and user friendly.

Contact Us and get your prescription for a website content that sells today!


Wish You Were Here!

Want an affordable mailer for you business? Try postcard mailings. They aren’t just for sending out to friends and family while you’re on vacation. Here are three reasons to give postcards a try:

  1. People automatically read postcards so you have less of a chance getting your sales message tossed in the trash unread.
  2. Postcards are cheaper to print and mail than flyers or sales letters in envelopes.
  3. You can do a test mailing on your own since they are small and easy to handle.

Need a good printer? Check out America’s Printer. You can get 1,000 full color double sided postcards for $119.00 plus shipping! I’ve used them before and their print jobs are high quality. Included in that price is a gloss coating on one side. They have other quantities and pricing available so don’t worry if you need more than 1,000 postcards.

Make sure you use attention getting marketing copy on your postcard. Fun eye-catching clipart is also important. If you need help coming up with copy and graphics on your postcards contact Direct Marketing Rx.