Harness Your October Marketing Promotions for Big Sales!

Use your marketing promotions to celebrate:

National Chili Month
National Apple Month
National Popcorn Popping Month
National Pretzel Month
National Seafood Month
National Pork Month

There are food choices for every type of business. Make your promotions healthy fun or guilty pleasures! I’m thinking Chili Cook Offs or have your customers create recipes for apple desserts and use Facebook and Twitter to promote the events.

Pretzels are easily shipped and you can mail them out to prospects with recipes for chocolate dipped pretzels.

October being National Pork Month sounds like its time for a Luau for your customers. Or have a clam bake or shrimp cocktail available for a customer appreciation day.

Let me know what you decide to do for your October marketing promotions.

Week 1

October 1 World Vegetarian Day – All healthy businesses can do something on this day!
October 2 National Fried Scallops Day
October 3 National Caramel Custard Day

Week 2

October 4 National Taco Day
October 5 National Apple Betty Day
October 6 National Noodle Day
October 7 National Frappe Day
October 8 Celebrate National Chili Month
October 9 Celebrate National Apple Month
October 10 National Angel Food Cake Day

Week 3

October 11 World Egg Day
October 12 Celebrate National Popcorn Popping Month
October 13 National Yorkshire Pudding Day
October 14 Celebrate National Pretzel Month – Love ‘em! Send bags to your clients
October 15 National Chicken Cacciatore Day
October 16 Celebrate National Seafood Month
October 17 National Pasta Day

Week 4

October 18 National Chocolate Cupcake Day – Sprinkles strawberry cupcakes and strawberry frosting is fabulous! Bake some for you best clients.
October 19 National Seafood Bisque Day
October 20 Celebrate National Pork Month
October 21 National Pumpkin Cheesecake Day
October 22 National Nut Day – Send your clients packages of nut mixes.
October 23 National Boston Cream Pie Day
October 24 National Bologna Day

Week 5

October 25 National Greasy Foods Day
October 26 National Mincemeat Pie Day
October 27 National Potato Day
October 28 National Chocolate Day – Gotta love this one! Send boxes of chocolate out to show your client’s you appreciate them.
October 29 National Oatmeal Day
October 30 National Candy Corn Day
October 31 National Candy Apple Day – Rocky Mountain Chocolate factory has yummy ones in a variety of flavors.

Heat Up Your Marketing for August!


August has a different marketing opportunity for each day. I like National Watermelon Day since watermelon is tasty and refreshing and it brings back many happy memories of summertime family picnics and barbecues.

I’m curious what marketing promotion you can do for National Zucchini Day? I’m thinking something for Farmer’s Markets and organic grocers and maybe restaurants.

National Root Beer Float Day sounds like a fun family oriented marketing event. Invite your best customers and their families to your business for Root Bear Floats on August 6th! August 16th is National Bratwurst Day. I’m thinking a Bratwurst eating contest could promote your business.

In the heat of August National Lemonade Day on August 20th sounds like a refreshing way to show your clients how much you appreciate them. I’m visualizing lemon yellow flyers offering free lemonade during a special sale event. I could use some lemonade now. I’m thirsty.

Week 1
August 1 National Raspberry Cream Pie Day
August 2 National Ice Cream Sandwich Day – Great for a summer day!
August 3 National Watermelon Day – Give out slices to your customers.
August 4 National Lasagna Day – If you have a special dinner for top clients.
August 5 National Mustard Day
August 6 National Root Beer Float Day – Yummy!
August 7 National Raspberries in Cream Day
August 8 National Zucchini Day

Week 2

August 9 National Rice Pudding Day
August 10 National S’mores Day
August 11 National Raspberry Tart Day
August 12 National Julienne Fries Day
August 13 National Filet Mignon Day
August 14 National Creamsicle Day – I like the Raspberry sherbet flavor.
August 15 National Lemon Meringue Pie Day

Week 3

August 16 National Bratwurst Day
August 17 National Vanilla Custard Day
August 18 National Soft Ice Cream Day
August 19 National Potato Day
August 20 National Lemonade Day – Drinks for your visiting clients.
August 21 National Pecan Torte Day
August 22 National Eat a Peach Day

Week 4

August 23 National Sponge Cake Day
August 24 National Peach Pie Day
August 25 National Spumoni Day
August 26 National Cherry Popsicle Day – My favorite when I was a child!
August 27 National Banana Lovers Day
August 28 National Cherry Turnover Day
August 29 National More Herbs, Less Salt Day – For health related businesses!
August 30 National Toasted Marshmallow Day – Fun for kids!
August 31 National Trail Mix Day

Make Your Marketing Explode in July!


Celebrate National Hot Dog Month and have a cookout for your best customers. And serve Sundays for National Hot Fudge Sundae Day on July 25th.

Here’s another fun idea. Send out a mailer on National Lollipop Day on July 20th with really lollipops attached. Offer a discount if they bring in the lollipop to your business and make a purchase.

On National Junk Food Day, July 21st you can have clients come in with a package of junk food they can trade for healthy snacks if your business is health or fitness related. Or offer a discount to sign up for a gym membership or diet program on Junk Food Day.

Week 1

July 1 National Gingersnap Day – I love gingersnaps. Give out to best clients.
July 3 Eat Beans Day – You might want to hand out air fresheners. 😀
July 4 National Cesar Salad Day

Week 2

July 5 National Apple Turnover Day
July 6 National Fried Chicken Day – My Grandma makes the best!
July 7 National Strawberry Sundae Day
July 8 National Chocolate with Almonds Day – Send out boxes to customers.
July 9 National Sugar Cookie Day
July 10 National Pina Colada Day – You can serve non-alcoholic ones.
July 11 National Blueberry Muffin Day

Week 3

July 12 National Pecan Pie Day
July 13 National French Fries Day – My guilty pleasure!
July 14 National Macaroni Day – Mail out boxes as a marketing promo.
July 15 National Tapioca Pudding Day
July 16 National Corn Fritters Day
July 17 National Peach Ice Cream Day
July 18 National Caviar Day – For those targeting Luxury market.

Week 4

July 19 Celebrate Ice Cream Month – Just in time for summer!
July 20 National Lollipop Day
July 21 National Junk Food Day – Oh no a whole day? I love junk food!
July 22 National Penuche Fudge Day
July 23 National Vanilla Ice Cream Day
July 24 Celebrate National Baked Bean Month
July 25 National Hot Fudge Sundae Day

Week 5

July 27 National Creme Brule Day
July 28 National Milk Chocolate Day
July 30 National Cheese Cake Day – Send out gift certificates for Cheese Cake!
July 31 Jump For Jelly Beans Day – I wonder if Jelly Belly will do something on this day.

Tasty Marketing Ideas for June

June 3rd National Donut Day

June is full of delicious days to use for your marketing promotions. As a major candy addict I love National Candy Month. Your direct mailers can be sent out with a variety of candy that ties into your marketing promotion. I like using Smarties candies for smart business people.

I do enjoy the natural sweetness of fruit so National Papaya Month and Fresh Fruit and Vegetables Month are healthy marketing options.

Monthly Campaign Topics:

National Candy Month
National Dairy Month
National Fresh Fruit and Vegetables Month
National Iced Tea Month
National Papaya Month

Week 1

June 1 National Hazelnut Cake Day
June 2 National Rocky Road Day
June 3 Donut Day (1st weekend in June)
June 3 National Chocolate Macaroon Day
June 5 National Gingerbread Day
June 6 National Applesauce Cake Day

Week 2

June 7 National Chocolate Ice Cream Day
June 9 National Strawberry-Rhubarb Pie Day
June 11 National German Chocolate Cake Day
June 12 National Peanut Butter Cookie Day
June 13 Kitchen Klutzes of America Day

Week 3

June 14 National Strawberry Shortcake Day
June 16 National Fudge Day
June 17 National Apple Strudel Day
June 17 National Cherry Tart Day

Week 4

June 21 National Peaches & Cream Day
June 22 National Chocolate Eclair Day
June 23 National Pecan Sandies Day
June 24 National Pralines Day
June 25 National Strawberry Parfait Day
June 26 National Chocolate Pudding Day
June 29 National Almond Buttercrunch Day

Are You Making It Hard For Customers To Contact You?


I collected several business cards at a mixer recently. When I tried to follow up with people I noticed several cards had missing information. They could be missing out on a lot business by leaving off key information. And so could you by keeping your business contact information top secret.

Leaving information off your business card hurts your credibility. It made me wonder what these people were hiding. And I wondered how much they could really know about their industry or if they were even a real business.

The cards lacking the most info I tossed. How could they be worth my time if they didn’t really want me to get in touch by leaving off valuable contact information on the business card?

Red flag problems I noticed:

No website – Seriously in this day and age you don’t have even a one page website? Especially if your business is internet related? What kind of scam are you running? People often like to check out your website before doing business with you. It gives them an idea if you will be compatible for business.

No physical address – Get a post office box if you’re a home based business and don’t want people to have your home address. Without an address listed how can I find your business or write to you? If your customers feel comfortable sending mail and you have no address on your business card there goes a chance to get a new customer. One that was really bizarre was the card with a city, state and zip code but no street address. What was that about?

No zip code – You gave me your card and wanted to be mailed information. Putting your street, city and state but no zip code is just lazy. Are you being charged by the letter for printing your business cards? If you make your prospect go the extra mile to have to look up a zip code, goodbye new sale, your business card may go straight into the recycle bin.

No email – If your prospect wants to email you with questions before doing business with you, you just lost a sale. Not many people are going to hunt around for your email address on your website. They’ll just move on to your competition. At least get a free Gmail address using your business name if you don’t have a website.

Remember to use your business card as an advertisement and put all contact information on it. Don’t give prospects a reason to move on another business because they couldn’t reach you in a way that made them comfortable.

No one is asking you for personal information on your card. It’s a business card use it to promote your business and catch all the prospects you can with it.

Published in: on May 20, 2010 at 1:41 pm  Leave a Comment  
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Fun Marketing Promotion Ideas for May!

May has a variety of special days that can be used to promote any business with fun marketing campaigns. And help you ease into your summer marketing promotions.

I like National Barbecue Month. You can throw a BBQ for your best customers to show how much you appreciate their business.


Monthly Campaigns:

National Barbecue Month – Yummy! Think of the tasty marketing ideas.
National Hamburger Month
National Egg Month
National Salsa Month
Have a Salsa competition – food or dancing!
National Salad Month
National Chocolate Custard Month
National Strawberry Month
Where’s the whipped cream?

Special Week Campaigns:

May 1-7 National Raisin Week

May 3-9 National Herb Week – Give your clients packets of seeds to grow herbs.
Week 1

May 1 National Chocolate Parfait Day
May 3 National Raspberry Popover Day
May 3 National Chocolate Custard Day
May 4 National Candied Orange Peel Day
May 4 National Hoagie Day
May 6 National Crepe Suzette Day
May 7 National Roast Leg of Lamb Day
May 8 National Coconut Cream Pie Day

Week 2
May 12 National Nutty Fudge Day
May 13 National Apple Pie Day
May 14 National Buttermilk Biscuit Day

Week 3

May 17 National Cherry Cobbler Day
May 18 National Cheese Souffle Day
May 19 National Devil’s Food Cake Day
May 20 National Quiche Lorraine Day
May 22 National Vanilla Pudding Day
May 23 National Taffy Day

Week 4

May 24 National Escargot Day
May 25 National Brown-Bag-It Day
May 26 National Blueberry Cheesecake Day
Have a bake-off promotion?
May 31 National Macaroon Day
Love this day for a promotion

I have an easy recipe to back your own macaroons. You can give them to your customers in decorative gift bags. Or just have them on your counter by the register for people to enjoy. Or have some special where they bring in a coupon and get a free macaroon.

Here’s my recipe for Coconut Macaroons

Ingredients:

1 can of sweetened condensed milk (14 oz can)
14 oz bag of Shredded coconut – sweetened or unsweetened
6 tablespoons of flour
1 tsp of Vanilla extract – imitation Vanilla is fine
(optional) 1 cup of semi-sweet chocolate chips – I like the mini chips the best
Parchment paper for cookie sheet.

Directions:

Pre-heat oven to 350 degrees

Mix the condensed milk, vanilla and flour in a bowl. Add shredded coconut slowly. I use a hand mixer which is why you want to add the coconut slowly so the mixer doesn’t clog up. Once everything is mixed you can add the cup of chocolate chips into the batch.

Put parchment paper on a cookie sheet. If you don’t the macaroons will stick to the cookie sheet and crumble apart when you try to remove them from the cookie sheet.

Drop scoops of cookie mixture on parchment paper cover cookie sheet in sizes you want. I like to use a cookie scoop dropper tool to make it easy to make the cookies.

Bake the cookies for 8-10 minutes depending on how hot your oven cookies. If they start to turn golden brown take the cookies out of the oven.

I like to lift of the parchment paper with the cookies still on it and place it on a wire rack to cool. I put new parchment paper on the cookie sheet and drop more cookie mixture on the sheet. Repeat until mixture is gone and you have a pile of delicious macaroons.

Want to Market to Women?

Check out the Central Coast Women’s Conference on April 29th. There will be over 30 vendor booths on site and some valuable presentations. Check out the details of the presentation by the Founder and Coordinator of the event:

Simple, Low Cost Marketing Ideas that REALLY Work in Any Economy (Both on or off the Internet)
And Strategic Steps to USE What You Learn at the Conference

Consuelo Meux, Ph.D., is the Founder and Coordinator of the Central Coast Women’s Conference Series. Dr. Meux is an expert in power marketing and networking techniques that help businesses grow a client list fast. Her additional expertise is in leadership, organization and systems development and writing coach.

Her clients praise her ability to provide innovative cutting edge concepts that result is increased income and new opportunities for their business. “A business or organization doesn’t have to fall victim to the changes in the economy when the leadership understands market trends, innovative marketing techniques and consumer needs.”
A former Peace Corps Volunteer, Consuelo has an international perspective from her travels and work in Africa, Europe, Mexico and most US States. She’s been a Small Business Analyst with California State University Fresno, Assistant Manager of the Central California Small Business Development Center, and owner of an independent Marketing Consulting Firm.

Consuelo earned her PhD in Human and Organization Systems and facilitates doctoral programs in organization development with the University of Phoenix online and has taught advertising and marketing courses at Cuesta College. Her book “Yes I CAN Success Online: 5-Easy Steps to Your Confident Online Business Presence” sold out the first printing in six weeks.

Want to find out how to register check here:

I’ll see you there!

Reese’s Gets Customers Coming Back for More!

Every so often I get these cravings for peanut butter and chocolate so I buy Reese’s peanut butter cups. I noticed writing on the bottom of the card stock that holds the cups in place as I finished the last cup. See the photo below:

The comment was cheerful and then the end was an ingenious way on Hershey’s  part to get you to buy more Reese’s candy.  I read it and was moved to buy more. The candy was so yummy I think I even went specifically to the store just to buy more Reese’s peanut butter cups.

How’s that for copy that moves the customer to action? It had a positive message: “Have a perfect day” and “This is not an empty package but a REMINDER TO GET MORE”, how cool is that? I had been feeling sad that my candy was finished until I read the message on the card. Then I was moved to buy more peanut butter cups.

Hershey’s came up with an excellent and tasty way to encourage more sales. Now that’s what I call direct response marketing at its best! I had more peanut butter cups to enjoy and Hershey’s had more of my money. =) A win/win situation!

What are you doing to get your customers wanting more of your goods and services? Any notes on your invoices, sales receipts or follow up contacts encouraging them to do even more business with you?

Are There Too Many Acronyms In Your Marketing Message?

Beware of using too much industry jargon in your copy if your customers are not familiar with it. They may end up interpreting it like the gal in the Dilbert comic above.

The problem with that is you won’t make the sale because the prospect won’t have a clue what they should buy. Keep the content clear and easy to understand.

Even when targeting a specific market familiar with industry lingo be careful with using too many acronyms. It will make the copy difficult to read and make the reader eager to move on from your marketing messages.

You don’t want the customer so busy trying to sort it all out in his mental dictionary and missing the benefits of your goods or services in the process.

Keep your marketing messages from getting stuck in a Dilbertesque zone of lost sales.

If you need help with your website content consider having Direct Marketing Rx do content audit of your site to uncover its strengths and weaknesses.

You’ll get an extensive report showing the results of a 31 point checklist on the health of your website. You’ll find out if you’re using the 5 components of web content that works.  And if your website is easy to navigate and user friendly.

Contact Us and get your prescription for a website content that sells today!

Last Minute Ideas for Getting Business during Tax Season

Most dread the April 15th deadline to file taxes. But you can turn it around and help your customers relax and making money too!

Have an “EZ” Discount – Use the tax form numbers as promo codes when ordering for example 1040EZ.  If you have a product you can price at $10.40 you can offer the special price good on April 15th only.

“Enjoy Your Refund” Promotion – Have a special sale for your customers who filed their taxes early and are ready to spend the cash the got back.  Have a follow-up sale a few weeks later for the people who filed at the last-minute and won’t have their refund by April 15th. Offer it to early birds too and get them spending twice.

Relieve the Stress of Paying the IRS –   Offer special coupons for a spa day, special dinner or box of chocolates. Encourage your customers to have a relaxing treat of their choice on April 15th.  Send an email to your best customers to get them spending. Or even entice new prospects to your business.

15% off Discount – Make April 15th a positive date not a bad one by offering 15% off purchases made.   Send out a quick email or post on your blog about the special discount only available until midnight on April 15th and pick up some extra sales on a potentially slow business day.

Use these last minute ideas to bring in extra sales on Tax Day April 15th.

Meanwhile enjoy this YouTube video of the Taxman by the Beatles while you come up with your own April 15th Tax Day promotions:

Published in: on March 29, 2010 at 12:58 pm  Leave a Comment  
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