Harness Your October Marketing Promotions for Big Sales!

Use your marketing promotions to celebrate:

National Chili Month
National Apple Month
National Popcorn Popping Month
National Pretzel Month
National Seafood Month
National Pork Month

There are food choices for every type of business. Make your promotions healthy fun or guilty pleasures! I’m thinking Chili Cook Offs or have your customers create recipes for apple desserts and use Facebook and Twitter to promote the events.

Pretzels are easily shipped and you can mail them out to prospects with recipes for chocolate dipped pretzels.

October being National Pork Month sounds like its time for a Luau for your customers. Or have a clam bake or shrimp cocktail available for a customer appreciation day.

Let me know what you decide to do for your October marketing promotions.

Week 1

October 1 World Vegetarian Day – All healthy businesses can do something on this day!
October 2 National Fried Scallops Day
October 3 National Caramel Custard Day

Week 2

October 4 National Taco Day
October 5 National Apple Betty Day
October 6 National Noodle Day
October 7 National Frappe Day
October 8 Celebrate National Chili Month
October 9 Celebrate National Apple Month
October 10 National Angel Food Cake Day

Week 3

October 11 World Egg Day
October 12 Celebrate National Popcorn Popping Month
October 13 National Yorkshire Pudding Day
October 14 Celebrate National Pretzel Month – Love ‘em! Send bags to your clients
October 15 National Chicken Cacciatore Day
October 16 Celebrate National Seafood Month
October 17 National Pasta Day

Week 4

October 18 National Chocolate Cupcake Day – Sprinkles strawberry cupcakes and strawberry frosting is fabulous! Bake some for you best clients.
October 19 National Seafood Bisque Day
October 20 Celebrate National Pork Month
October 21 National Pumpkin Cheesecake Day
October 22 National Nut Day – Send your clients packages of nut mixes.
October 23 National Boston Cream Pie Day
October 24 National Bologna Day

Week 5

October 25 National Greasy Foods Day
October 26 National Mincemeat Pie Day
October 27 National Potato Day
October 28 National Chocolate Day – Gotta love this one! Send boxes of chocolate out to show your client’s you appreciate them.
October 29 National Oatmeal Day
October 30 National Candy Corn Day
October 31 National Candy Apple Day – Rocky Mountain Chocolate factory has yummy ones in a variety of flavors.


Tasty Marketing Ideas for June

June 3rd National Donut Day

June is full of delicious days to use for your marketing promotions. As a major candy addict I love National Candy Month. Your direct mailers can be sent out with a variety of candy that ties into your marketing promotion. I like using Smarties candies for smart business people.

I do enjoy the natural sweetness of fruit so National Papaya Month and Fresh Fruit and Vegetables Month are healthy marketing options.

Monthly Campaign Topics:

National Candy Month
National Dairy Month
National Fresh Fruit and Vegetables Month
National Iced Tea Month
National Papaya Month

Week 1

June 1 National Hazelnut Cake Day
June 2 National Rocky Road Day
June 3 Donut Day (1st weekend in June)
June 3 National Chocolate Macaroon Day
June 5 National Gingerbread Day
June 6 National Applesauce Cake Day

Week 2

June 7 National Chocolate Ice Cream Day
June 9 National Strawberry-Rhubarb Pie Day
June 11 National German Chocolate Cake Day
June 12 National Peanut Butter Cookie Day
June 13 Kitchen Klutzes of America Day

Week 3

June 14 National Strawberry Shortcake Day
June 16 National Fudge Day
June 17 National Apple Strudel Day
June 17 National Cherry Tart Day

Week 4

June 21 National Peaches & Cream Day
June 22 National Chocolate Eclair Day
June 23 National Pecan Sandies Day
June 24 National Pralines Day
June 25 National Strawberry Parfait Day
June 26 National Chocolate Pudding Day
June 29 National Almond Buttercrunch Day

Reese’s Gets Customers Coming Back for More!

Every so often I get these cravings for peanut butter and chocolate so I buy Reese’s peanut butter cups. I noticed writing on the bottom of the card stock that holds the cups in place as I finished the last cup. See the photo below:

The comment was cheerful and then the end was an ingenious way on Hershey’s  part to get you to buy more Reese’s candy.  I read it and was moved to buy more. The candy was so yummy I think I even went specifically to the store just to buy more Reese’s peanut butter cups.

How’s that for copy that moves the customer to action? It had a positive message: “Have a perfect day” and “This is not an empty package but a REMINDER TO GET MORE”, how cool is that? I had been feeling sad that my candy was finished until I read the message on the card. Then I was moved to buy more peanut butter cups.

Hershey’s came up with an excellent and tasty way to encourage more sales. Now that’s what I call direct response marketing at its best! I had more peanut butter cups to enjoy and Hershey’s had more of my money. =) A win/win situation!

What are you doing to get your customers wanting more of your goods and services? Any notes on your invoices, sales receipts or follow up contacts encouraging them to do even more business with you?

April Brings More Audacious Marketing Ideas

Need new ways to get your clients a reason to spend money? There are enough special days in April to cover any business and any target market.

National Cordon Bleu Day can work for upscale restaurants. Jelly Bean Day for family oriented promotions. Chocolate Mousse Day for your chocolate loving customers.

Or if you want a promotion that lasts all month, check out the four different national month topics:

National Soft Pretzel Month – Who doesn’t like a soft pretzel?

National Soy Foods Month – Are you targeting Vegans? Use this for your promotions.
National Fresh Celery Month – Healthy snack for your customers.

National Pecan Month – Pies and more. What yummy promotions can you dream up?

Week 1
Sorry I forgot to post this earlier. Week one is gone. But you still have 4 weeks left.

April 1 National Sourdough Bread Day
April 2 National Peanut Butter and Jelly Day
April 3 National Chocolate Mousse Day
April 4 National Cordon Bleu Day

Week 2

April 5 National Raisin and Spice Bar Day
April 6 National Caramel Popcorn Day
April 7 National Coffee Cake Day
April 8 National Empanada Day
April 9 National Chinese Almond Cookie Day
April 10 National Cinnamon Crescent Day
April 11 National Cheese Fondue Day

Week 3

April 12 National Licorice Day
April 13 National Peach Cobbler Day
April 14 National Pecan Day
April 15 National Glazed Ham Day
April 16 National Eggs Benedict Day
April 16 National Baked Ham with Pineapple Day
April 17 National Cheeseball Day
April 18 National Animal Crackers Day

Week 4

April 20 National Pineapple Upside-down Cake Day
April 21 National Chocolate-Covered Cashews Day
April 22 National Jelly Bean Day
April 23 National Cherry Cheesecake Day
Ohhh, yum.
April 24 National Pigs-in-a-Blanket Day
Sound like fun!
April 25 National Zucchini Bread Day

Week 5

April 26 National Pretzel Day
April 27 National Prime Rib Day
April 28 National Blueberry Pie Day
April 29 National Shrimp Scampi Day
April 30 National Oatmeal Cookie Day

Ok, with all these special days to fill your April marketing calendar let me know which ones you use.

Hmm, Now National Prime Rib Day sounds good. Must be time for lunch.

Your Doorway to a Successful Marketing Promotion!

Today I opened my front door to find a hanger on my door. Annoyance turned into happy surprise. Kohl’s hired someone to hang discount tags on the doors in my neighborhood and possibly every neighborhood in town. It was a coupon for $10 of a purchase of $20 or more. Good sized discount and it lured me into Kohl’s. I don’t usually shop at Kohl’s.

The clothes I like are usually in the “I’d have to be anorexic and flat-chested to fit into” sizes. (I’m a buxom not skinny gal.) And the women’s clothes my size look like stuff matronly middle-aged women would wear. On that note my mother loves buying clothes at Kohl’s. The other items they carry I can usually find cheaper somewhere else.

But Kohl’s does have great sales. Although the coupon said the purchase had to be minimum $20 the part that really got me into the store was the small print that read “off all products, including sale items and clearance items”. I thought “Wow, after I stop in at Borders I’m checking out Kohl’s.” The stores happened to be in the same shopping center where I live so it was an easy decision.

This is where many businesses cheap out and look stingy. I’ve seen numerous coupons where they put so many limits on my ability to use them I end up tossing the coupon in the recycling bin.

Afterward I only think of those businesses with amazed disgust. Why bother offering what amounts to a non-existent discount in your coupon advertisement? You’re only going to alienate customers who will go on to shop at stores that appreciate their business and reward them for it.

I really appreciated that Kohl’s offered me a discount coupon I couldn’t ignore considering I’m not a regular shopper. And with only one minor limitation besides and end date which was also generous. The offer was valid until March 14th and started on February 28th.

I didn’t want to miss the deadline so I felt compelled to go in and use the $10 discount on stuff I hadn’t planned to buy. Kohl’s does have good products and I’m more than willing to shop there when the deal is worth it.

If you’re wondering what I bought I’ll tell you. I got a cool new watch and a set of colorful eye shadows in a compact shaped like an iphone. Oh and the items I bought were sale items and I still got my $10 discount. Yippee!

End result for Kohl’s – they got a reluctant shopper in the door spending money and feeling good with their generous Door Hanger Campaign. Now I understand why my Mother loves shopping at Kohl’s. They appreciate their shoppers and reward them for coming into the store.

Are you ready to try your own Door Hanger Campaign yet? Not sure? Interestingly enough, Dan Kennedy recommends using Door Hangers as a unique promotional campaign. I wonder if someone in Kohl’s marketing department reads Dan Kennedy’s newsletter. Hmmm…if so kudos for marketing savvy.

Let me know if you decide to try your own Door Hanger campaign and the results.

Get Gooey Over Gumdrops!

February is about more than chocolate and hearts! Its also about National Gumdrop Day on the 15th! Want to do a marketing mailer with candy and not worry about chocolate melting everywhere? Use gumdrops!

Gumdrops are for more than gingerbread houses. Most of us have at least one memory of gumdrops….oh the marketing aspects of nostalgia. Time to make the most of your marketing mailers and promotions.

Ok, let’s talk about promotional topic tie-ins. Of course the obvious one would be candy stores promoting special gift baskets. Maybe for gift baskets you need to ship across the country or even overseas – sales benefit – gumdrops can travel without melting.

Toy stores can use gumdrops for a promotion sent to parents looking to buy their child a gift. Maybe even the promoting a sale of the Candy Land game.

I remember saving up my allowance so I could buy that board game. I loved staring at the board with all the candy houses and everything else made with candy! Playing the game was fun too. I still have a great love of candy.

Pet stores can send out mailers with gum drops using the headline: “Buy healthy, tasty, chewy treats for your pets and enjoy these gum drops on us.”

Hardware stores can get women customers in with a gumdrop mailer helping them find gifts for their DIY project loving spouses: “Buy your sweetie one of these specially priced items ands get your Honey-Do list done!

My favorite gum drop colors are the green, pink and red ones! What are yours? I’m sure you can think of other promotional ideas to use gumdrops in your mailers. Let me know which one’s you try!

I’m on Alltop!

Check out my badge to the right. Direct Marketing Rx’s Blog will be listed under Alltop Marketing! Pretty cool.

5 Hot Blogs to Make Add Sizzle to Your Marketing!

Are you searching a few informative and topical blogs that are worth your time? With all the useless vanity blogs out there I thought I’d share blogs I’ve found valuable. I subscribe to several blogs but the following are my top 5 daily must reads:

1. Glazer Kennedy Insider’s Circle Blog – If you want outrageous advertising check it out. Dan Kennedy will never steer you wrong.

2. Sweeties Sweeps – If you want to promote your business using a Sweepstakes or Contest you’ll want to get mentioned on Sweeties Sweeps site. Thousands of people visit the sites mentioned as having a sweeps worth entering. New products are often launched with a sweepstakes or contest which also helps you find out what your competitors are doing to get new customers.

3. ProBlogger – Write a better blog with these tips on blogging. I’m working on the 31 Days to Build a Better Blog program myself.

4. Men With Pens – A web design and copywriting blog from Canada. Good stuff comes from Canada.

5. Chris Brogan – A blog about community and social media

Check them out and let me know what you think about them. Oh, remember to subscribe to my blog too! Did I miss any blogs you feel should make the list?

Does Your Sales Message Move Your Prospects to Action?

Are you getting a mediocre response to your sales and marketing media? With the right words you can move people to take action. Check out this 5 minute video on Youtube. It shows vividly the value of copy that reaches emotions instead of just stating the facts. (Have some tissues handy.)

Need help with copy that moves people to action? Check out www.directmarketingrx.com today.