Tasty Marketing Ideas for June

June 3rd National Donut Day

June is full of delicious days to use for your marketing promotions. As a major candy addict I love National Candy Month. Your direct mailers can be sent out with a variety of candy that ties into your marketing promotion. I like using Smarties candies for smart business people.

I do enjoy the natural sweetness of fruit so National Papaya Month and Fresh Fruit and Vegetables Month are healthy marketing options.

Monthly Campaign Topics:

National Candy Month
National Dairy Month
National Fresh Fruit and Vegetables Month
National Iced Tea Month
National Papaya Month

Week 1

June 1 National Hazelnut Cake Day
June 2 National Rocky Road Day
June 3 Donut Day (1st weekend in June)
June 3 National Chocolate Macaroon Day
June 5 National Gingerbread Day
June 6 National Applesauce Cake Day

Week 2

June 7 National Chocolate Ice Cream Day
June 9 National Strawberry-Rhubarb Pie Day
June 11 National German Chocolate Cake Day
June 12 National Peanut Butter Cookie Day
June 13 Kitchen Klutzes of America Day

Week 3

June 14 National Strawberry Shortcake Day
June 16 National Fudge Day
June 17 National Apple Strudel Day
June 17 National Cherry Tart Day

Week 4

June 21 National Peaches & Cream Day
June 22 National Chocolate Eclair Day
June 23 National Pecan Sandies Day
June 24 National Pralines Day
June 25 National Strawberry Parfait Day
June 26 National Chocolate Pudding Day
June 29 National Almond Buttercrunch Day

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Reese’s Gets Customers Coming Back for More!

Every so often I get these cravings for peanut butter and chocolate so I buy Reese’s peanut butter cups. I noticed writing on the bottom of the card stock that holds the cups in place as I finished the last cup. See the photo below:

The comment was cheerful and then the end was an ingenious way on Hershey’s  part to get you to buy more Reese’s candy.  I read it and was moved to buy more. The candy was so yummy I think I even went specifically to the store just to buy more Reese’s peanut butter cups.

How’s that for copy that moves the customer to action? It had a positive message: “Have a perfect day” and “This is not an empty package but a REMINDER TO GET MORE”, how cool is that? I had been feeling sad that my candy was finished until I read the message on the card. Then I was moved to buy more peanut butter cups.

Hershey’s came up with an excellent and tasty way to encourage more sales. Now that’s what I call direct response marketing at its best! I had more peanut butter cups to enjoy and Hershey’s had more of my money. =) A win/win situation!

What are you doing to get your customers wanting more of your goods and services? Any notes on your invoices, sales receipts or follow up contacts encouraging them to do even more business with you?

Are There Too Many Acronyms In Your Marketing Message?

Beware of using too much industry jargon in your copy if your customers are not familiar with it. They may end up interpreting it like the gal in the Dilbert comic above.

The problem with that is you won’t make the sale because the prospect won’t have a clue what they should buy. Keep the content clear and easy to understand.

Even when targeting a specific market familiar with industry lingo be careful with using too many acronyms. It will make the copy difficult to read and make the reader eager to move on from your marketing messages.

You don’t want the customer so busy trying to sort it all out in his mental dictionary and missing the benefits of your goods or services in the process.

Keep your marketing messages from getting stuck in a Dilbertesque zone of lost sales.

If you need help with your website content consider having Direct Marketing Rx do content audit of your site to uncover its strengths and weaknesses.

You’ll get an extensive report showing the results of a 31 point checklist on the health of your website. You’ll find out if you’re using the 5 components of web content that works.  And if your website is easy to navigate and user friendly.

Contact Us and get your prescription for a website content that sells today!

Inigo Montoya Was Right About Social Media Too

By Sid Smith

If I asked you about social media, would you conjure up images of Facebook and Twitter?
And did you also think, “I haven’t got the time to waste on such mindless drivel”?
Ah … but wait! In the unforgettable words of Inigo Montoya from The Princess Bride, “You keep using that word. I do not think it means what you think it means.”

Will the REAL Social Media Please Stand Up …

Forget what you think you know about social media. I’ll buy you a beer if you read this entire post and can honestly say “Yes, I knew all that.” Seriously. If we ever meet, the beer is on me.
Let’s first turn to Wikipedia, a bastion of social media. Go there and you’ll read that:

“Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.”

Not what you thought?

What most people think of as “social media” is in reality “social networking.” There’s a huge difference, and if you’re going to live on the beach while working part time on your web business, you’ll need to understand the differences.

Both are highly useful. They weave in and out of each other like two lovers on a moon-lit tropical beach, so it’s easy to confuse them as one giant sea creature.

Social media is information in the form of content – articles, white papers, special reports, video, audio, and other forms of content. It’s social in that it is meant to be shared.

There are tools specifically designed to share content:

• Blogs: Blogger, WordPress …
• Content Management Systems: Joomla, Drupal, and high-end proprietary systems..
• Video sharing: Youtube, Blip, Dailymotion, Viddler … (there are about 20)
• Audio sharing: Podcast Pickle, Podcast Alley, The Podcast Network …

Social networking is how people communicate with each other online. Sometimes they communicate about content (social media) and sometimes they just blather on (and on, and on … ).
There are tools specifically designed for social networking (communication):

• Twitter (did you know that Shaq has over a million followers?)
• LinkedIn
• User Forums
• The “old” Facebook and MySpace

And … this is where it gets tricky … there are tools that facilitate communication AND share content:

• The “new” Facebook
• Teleseminars (audio conference calling)
• Webinars (video and audio)
• Twitter (it can serve both masters)
• LinkedIn (it also serves both masters)

Use The Right Tool For The Right Job

As a web marketer and entrepreneur, you’ll be eons ahead of the pack once you understand how to use the right tool. After all, the ultimate goal is to make a pile of money for you and/or your client … right?
Non-marketers use the social media and social networking tools primarily for connection. They want to belong.

Marketers use the tools for BOTH purposes – to connect with, bond with, and communicate with their prospects and customers … AND they use the tools to make money.

Here’s my 7-step “Get Social Money Machine” (in a very tiny nutshell):

1. Get online and start connecting with people through Twitter and Facebook (their use is growing, while the use of Hi5, MySpace and LinkedIn is shrinking).
2. Create valuable content – a blog with articles and video.
3. Use social tools to share your content: video syndication tools (YouTube, etc.); blog syndication tools (RSS, blogging communities, Syndd) to share your blog entries.
4. Create a fan page on Facebook and start sharing your blog posts and videos to your Facebook community.
5. Tweet your blog posts: Install a “plugin” on your blog that automatically “Tweets” your blog post to Twitter.
6. Get Social: Once you’ve got a list of fans and followers, host a couple of free content-rich webinars that you announce to your fans and followers. To attend they must provide name and email address. They’ll announce it to their friends and followers.
7. Make money: If you read my previous blog post, you know what to do next … lead them down the path of becoming raving fans who will buy anything from you.

And PLEASE (with pretty hearts and flowers) …

Remember that the foundation of social media and social networking is the SOCIAL element. Your FIRST order of business is to connect. If you are providing value through your connections, then you will be rewarded by having many fans, followers, and eventually paying customers.

One final note: A recent $499 webinar was filled entirely through blogging, Twitter and Facebook. The marketers who created the webinar raked in well over a million dollars, with NO advertising costs and NO shipping or product costs.
Yes, Dorothy. We’re certainly not in Kansas anymore.

This article appears courtesy of American Writers & Artists Inc. (AWAI) The Golden Thread, a free newsletter that delivers original, no-nonsense advice on the best wealth careers, lifestyle careers and work-at-home careers available. For a complimentary subscription, visit http://www.awaionline.com/signup/.

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Does Your Sales Message Move Your Prospects to Action?

Are you getting a mediocre response to your sales and marketing media? With the right words you can move people to take action. Check out this 5 minute video on Youtube. It shows vividly the value of copy that reaches emotions instead of just stating the facts. (Have some tissues handy.)

Need help with copy that moves people to action? Check out www.directmarketingrx.com today.

Wish You Were Here!

Want an affordable mailer for you business? Try postcard mailings. They aren’t just for sending out to friends and family while you’re on vacation. Here are three reasons to give postcards a try:

  1. People automatically read postcards so you have less of a chance getting your sales message tossed in the trash unread.
  2. Postcards are cheaper to print and mail than flyers or sales letters in envelopes.
  3. You can do a test mailing on your own since they are small and easy to handle.

Need a good printer? Check out America’s Printer. You can get 1,000 full color double sided postcards for $119.00 plus shipping! I’ve used them before and their print jobs are high quality. Included in that price is a gloss coating on one side. They have other quantities and pricing available so don’t worry if you need more than 1,000 postcards.

Make sure you use attention getting marketing copy on your postcard. Fun eye-catching clipart is also important. If you need help coming up with copy and graphics on your postcards contact Direct Marketing Rx.

Make Your Knowlege Sell!

Want to know what some consider perhaps the best way to make great money online?

Selling your knowledge!

“But how do I do that?”

Glad you asked…

Let’s say you are an expert gardener.  You know all about
bulbs, fertilizers, and watering techniques.

Why not take that knowledge and turn it into an e-book?

There are some super advantages to having an electronic book
(or other e-good) that you can sell online…

o Online-immediate-delivery (no shipping to deal with)

o Easy to update at any time

o Transaction and fulfillment takes place automatically

o Very low manufacturing cost (how about zero cost?).

It all adds up to a super way to monetize any site, but it
works especially well with an SBI! site.

Why?

Because once you attract traffic interested in your niche, what better way to monetize than to give them exactly what they came for in the first place… more information!

And Make Your Knowledge Sell! is the perfect step-by-step guide for how to do just that download the e-book Make Your Knowledge Sell!

Up until today, SBI has been selling it for $49.95.

It includes…

o how to find profitable ideas

o how to package your e-book

o how to write for an e-book

o how to price your e-book

o how to market your e-book.

Did you notice the part above where I said, “up until today, SBI has been selling it for $49.95”?

Well, now it’s FREE.  Once you’ve got your idea use SBI to create your website. Check out “why-you-should-build-an-SBI!-site” here: Info Publishing with SBI.

If you need help writing content for your e-book or just don’t have the time to do it yourself than have Direct Marketing Rx do it for you. Don’t delay complete the Contact Us form now or call 805-549-8917 or stop by www.directmarketingrx.com today.

Published in: on July 14, 2008 at 7:26 pm  Comments (1)  
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Great Content Converts Visitors Into Buyers!

Content that Sells

Anyone want to make more money with their website?

Raise your hands…

That’s what I thought!

Guess what makes that happen…

Words that sell! And the right words sell more.

Sure, images ads and banners have their place. But alone they just can’t put your visitor into that “ready-to-buy” mood that finally gets them to commit.

It takes your words to create the kind of enthusiasm and credibility that compels your prospect down the PREselling Cycle to the Order Page.

Site Build It! gives you the tools to build a website that makes money. And to show you they know what they are talking about they are offering an e-book “Make Your Words Sell” that previously cost $29.95 available for download at NO COST to you. Yes, that means F*R*E*E! Download your copy here Make Your Words Sell!

It’s worth the read. “Make Your Words Sell!” teaches you the exact steps for turning your words into “money-in-your-pocket.” If you still need help writing content that sells or just don’t have the time to do it yourself than have Direct Marketing Rx do it for you. Don’t delay, stop by Direct Marketing Rx today.