Harness Your October Marketing Promotions for Big Sales!

Use your marketing promotions to celebrate:

National Chili Month
National Apple Month
National Popcorn Popping Month
National Pretzel Month
National Seafood Month
National Pork Month

There are food choices for every type of business. Make your promotions healthy fun or guilty pleasures! I’m thinking Chili Cook Offs or have your customers create recipes for apple desserts and use Facebook and Twitter to promote the events.

Pretzels are easily shipped and you can mail them out to prospects with recipes for chocolate dipped pretzels.

October being National Pork Month sounds like its time for a Luau for your customers. Or have a clam bake or shrimp cocktail available for a customer appreciation day.

Let me know what you decide to do for your October marketing promotions.

Week 1

October 1 World Vegetarian Day – All healthy businesses can do something on this day!
October 2 National Fried Scallops Day
October 3 National Caramel Custard Day

Week 2

October 4 National Taco Day
October 5 National Apple Betty Day
October 6 National Noodle Day
October 7 National Frappe Day
October 8 Celebrate National Chili Month
October 9 Celebrate National Apple Month
October 10 National Angel Food Cake Day

Week 3

October 11 World Egg Day
October 12 Celebrate National Popcorn Popping Month
October 13 National Yorkshire Pudding Day
October 14 Celebrate National Pretzel Month – Love ‘em! Send bags to your clients
October 15 National Chicken Cacciatore Day
October 16 Celebrate National Seafood Month
October 17 National Pasta Day

Week 4

October 18 National Chocolate Cupcake Day – Sprinkles strawberry cupcakes and strawberry frosting is fabulous! Bake some for you best clients.
October 19 National Seafood Bisque Day
October 20 Celebrate National Pork Month
October 21 National Pumpkin Cheesecake Day
October 22 National Nut Day – Send your clients packages of nut mixes.
October 23 National Boston Cream Pie Day
October 24 National Bologna Day

Week 5

October 25 National Greasy Foods Day
October 26 National Mincemeat Pie Day
October 27 National Potato Day
October 28 National Chocolate Day – Gotta love this one! Send boxes of chocolate out to show your client’s you appreciate them.
October 29 National Oatmeal Day
October 30 National Candy Corn Day
October 31 National Candy Apple Day – Rocky Mountain Chocolate factory has yummy ones in a variety of flavors.

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Brand Your Business Like Don Draper

Are you acting like Don Draper in the season premier episode of Mad Men when it comes to promoting your business? At the beginning of the episode Don fails to make the most of an interview by a reporter from Ad Age magazine. It was free publicity and advertising from an industry magazine and Don kept tight lipped about himself and SCDP.

Instead of using the interview to showcase their firm’s work, build their brand as the innovative start-up he was terse and unusually modest. Draper expected his work – the TV commercials for Glo-Coat. It didn’t and he came out sounding like a jerk in the reporter’s article which required damage control.

Think your products or services will build your brand for you? Not entirely. You will have to do some branding work yourself. People like to know the person behind the business, product or service. Share your story. Explain why you offer something so great they need to do business with you.

Draper came back with the real story about how he came up with the idea to create SCDP and gave great visuals “I holstered my guns” and his company’s back story came alive for the reporter and soon the readership of the Wall Street Journal. Now SCDP (Sterling Cooper Draper Price) sounds like the company to go to for modern, edgy advertising.

What are you doing to get your brand known? Need some motivational music while you think about your branding campaign? Listen to the song that played in the background as Don Draper built up the SCDP brand during the WSJ interview:

Published in: on August 4, 2010 at 3:43 pm  Leave a Comment  
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Heat Up Your Marketing for August!


August has a different marketing opportunity for each day. I like National Watermelon Day since watermelon is tasty and refreshing and it brings back many happy memories of summertime family picnics and barbecues.

I’m curious what marketing promotion you can do for National Zucchini Day? I’m thinking something for Farmer’s Markets and organic grocers and maybe restaurants.

National Root Beer Float Day sounds like a fun family oriented marketing event. Invite your best customers and their families to your business for Root Bear Floats on August 6th! August 16th is National Bratwurst Day. I’m thinking a Bratwurst eating contest could promote your business.

In the heat of August National Lemonade Day on August 20th sounds like a refreshing way to show your clients how much you appreciate them. I’m visualizing lemon yellow flyers offering free lemonade during a special sale event. I could use some lemonade now. I’m thirsty.

Week 1
August 1 National Raspberry Cream Pie Day
August 2 National Ice Cream Sandwich Day – Great for a summer day!
August 3 National Watermelon Day – Give out slices to your customers.
August 4 National Lasagna Day – If you have a special dinner for top clients.
August 5 National Mustard Day
August 6 National Root Beer Float Day – Yummy!
August 7 National Raspberries in Cream Day
August 8 National Zucchini Day

Week 2

August 9 National Rice Pudding Day
August 10 National S’mores Day
August 11 National Raspberry Tart Day
August 12 National Julienne Fries Day
August 13 National Filet Mignon Day
August 14 National Creamsicle Day – I like the Raspberry sherbet flavor.
August 15 National Lemon Meringue Pie Day

Week 3

August 16 National Bratwurst Day
August 17 National Vanilla Custard Day
August 18 National Soft Ice Cream Day
August 19 National Potato Day
August 20 National Lemonade Day – Drinks for your visiting clients.
August 21 National Pecan Torte Day
August 22 National Eat a Peach Day

Week 4

August 23 National Sponge Cake Day
August 24 National Peach Pie Day
August 25 National Spumoni Day
August 26 National Cherry Popsicle Day – My favorite when I was a child!
August 27 National Banana Lovers Day
August 28 National Cherry Turnover Day
August 29 National More Herbs, Less Salt Day – For health related businesses!
August 30 National Toasted Marshmallow Day – Fun for kids!
August 31 National Trail Mix Day

Does Your Website Suck?

Check out the Daily Sucker for websites that suck either in layout, design, or copy. There are some nightmarish websites out there that are impossible to navigate or so busy you get a headache. Yuck.

Make sure yours isn’t one of them: Daily Sucker

Published in: on July 8, 2010 at 10:49 pm  Leave a Comment  
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Make Your Marketing Explode in July!


Celebrate National Hot Dog Month and have a cookout for your best customers. And serve Sundays for National Hot Fudge Sundae Day on July 25th.

Here’s another fun idea. Send out a mailer on National Lollipop Day on July 20th with really lollipops attached. Offer a discount if they bring in the lollipop to your business and make a purchase.

On National Junk Food Day, July 21st you can have clients come in with a package of junk food they can trade for healthy snacks if your business is health or fitness related. Or offer a discount to sign up for a gym membership or diet program on Junk Food Day.

Week 1

July 1 National Gingersnap Day – I love gingersnaps. Give out to best clients.
July 3 Eat Beans Day – You might want to hand out air fresheners. 😀
July 4 National Cesar Salad Day

Week 2

July 5 National Apple Turnover Day
July 6 National Fried Chicken Day – My Grandma makes the best!
July 7 National Strawberry Sundae Day
July 8 National Chocolate with Almonds Day – Send out boxes to customers.
July 9 National Sugar Cookie Day
July 10 National Pina Colada Day – You can serve non-alcoholic ones.
July 11 National Blueberry Muffin Day

Week 3

July 12 National Pecan Pie Day
July 13 National French Fries Day – My guilty pleasure!
July 14 National Macaroni Day – Mail out boxes as a marketing promo.
July 15 National Tapioca Pudding Day
July 16 National Corn Fritters Day
July 17 National Peach Ice Cream Day
July 18 National Caviar Day – For those targeting Luxury market.

Week 4

July 19 Celebrate Ice Cream Month – Just in time for summer!
July 20 National Lollipop Day
July 21 National Junk Food Day – Oh no a whole day? I love junk food!
July 22 National Penuche Fudge Day
July 23 National Vanilla Ice Cream Day
July 24 Celebrate National Baked Bean Month
July 25 National Hot Fudge Sundae Day

Week 5

July 27 National Creme Brule Day
July 28 National Milk Chocolate Day
July 30 National Cheese Cake Day – Send out gift certificates for Cheese Cake!
July 31 Jump For Jelly Beans Day – I wonder if Jelly Belly will do something on this day.

How to Get a Lifetime Customer and How to Lose One Forever

I had my car smog checked a few weeks ago. When I got ready to pay I was given a list of things that needed fixing on my car. This was a surprise to me because a few months ago when I had work done there were no problems. I was told I needed my brake fluid changed, my alignment done, new spark plugs, a new brake light, a new license plate tag light and a few other things. I was puzzled and suspicious especially when I wasn’t given an estimate of prices to make the repairs.

Oh, let me say I went to this new place after the business I had been to a few months ago closed down and had their phone number forwarded to the new place. I was shocked that an automotive repair shop that had been open for years closed suddenly and with no notice to customers. I hadn’t received a postcard, letter, email or phone call that my repair shop was no longer going to be servicing my car.

Hmm, poor marketing could be a huge reason why it went out of business. I also hadn’t received a time to get your oil changed notice and my car was overdue for an oil change. Another failure to communicate with customers. In the past I’ve received repeated postcards from places for months that I only went to once and didn’t like their service and so never went back. Yet this place that I liked, didn’t keep up any continued contact about regular maintenance on my car.

Maybe I should’ve noticed this before hand but I hate getting my car serviced so I don’t think about it unless I have to travel out of town then I start thinking of checking out my car. I don’t want to end up stranded somewhere because I failed to get my car checked out. I have friends who’ve had that happen and then been at the mercy of out-of-town auto repair shops.

This new shop sent me a thank you card which I thought was good follow-up and then I got a letter about the supposed needed repairs. Again with no cost estimate enclosed which aroused my suspicions again. I also got a coupon for what seemed like outrages prices for an oil change and tune up.

I decided to ask a friend who worked as a Fleet supervisor about this list of repairs. After explaining the list he gave a derisive laugh and said I likely didn’t need any of those things done and to see a mechanic of his recommendation.

He told me it sounded like this auto repair shop where I had the smog check done at was trying to make some easy money off me. I didn’t like that at ALL! I called the first shop he told me about and scheduled an oil change. I figured this should tell me what problems I really have by seeing someone new.

At this shop I mentioned up front my car shimmies at higher speeds. Immediately the manager said I needed my wheels balanced and recommended a local tire store to do the work. I noticed he didn’t say I needed my wheels aligned and was willing to refer me to another business whose niche was tires and balancing tires, etc. I was happy to be doing business with the shop already and they hadn’t even started working on my car!

When I came back to pick up my car I found out the only new problem was the replacement of the license plate tag light which cost me all of $1.94. Who knows what the nefarious smog check place would’ve charged me for it. I even asked if anything else was wrong with my car. I was told it was in good working order and reminded to have the balance done at the tire shop.

Wow! What a huge difference. An honest mechanic willing to refer me to other businesses. This was even better than frequent mailers. I could trust this business to take care of my car and not over charge me. They may not know it but they have a customer for life. Finding a mechanic you can trust is vital especially for a woman.

In the past I’ve had auto repair shops try to rip me off because I’m a woman and not very car savvy. One thing they didn’t realize is I have male friends that I ask questions before getting new repairs done. That has saved me hundreds maybe even thousands of dollars. Plus I keep all my repair receipts so if some dishonest mechanic tries to sell me a repair I’ve already had done I can point it out and save myself money. And let me tell you it has happened more than once over the years!

Don’t business people realize the fastest way to lose a customer is to rip her off? And the quickest way to get a lifetime customer is to be honest and trustworthy? This is especially important when marketing to women. Women value relationships and trust is vital in relationships.

Cheat me out of even a nickel one time and you’ll never see me again. Be honest and I’ll do business with you for years and years.

Oh and I went to the tire shop and since I had purchased tires there before they balanced my tires for free. Now my car drives smooth like frosting on a cake! Sweet!

Are You Making It Hard For Customers To Contact You?


I collected several business cards at a mixer recently. When I tried to follow up with people I noticed several cards had missing information. They could be missing out on a lot business by leaving off key information. And so could you by keeping your business contact information top secret.

Leaving information off your business card hurts your credibility. It made me wonder what these people were hiding. And I wondered how much they could really know about their industry or if they were even a real business.

The cards lacking the most info I tossed. How could they be worth my time if they didn’t really want me to get in touch by leaving off valuable contact information on the business card?

Red flag problems I noticed:

No website – Seriously in this day and age you don’t have even a one page website? Especially if your business is internet related? What kind of scam are you running? People often like to check out your website before doing business with you. It gives them an idea if you will be compatible for business.

No physical address – Get a post office box if you’re a home based business and don’t want people to have your home address. Without an address listed how can I find your business or write to you? If your customers feel comfortable sending mail and you have no address on your business card there goes a chance to get a new customer. One that was really bizarre was the card with a city, state and zip code but no street address. What was that about?

No zip code – You gave me your card and wanted to be mailed information. Putting your street, city and state but no zip code is just lazy. Are you being charged by the letter for printing your business cards? If you make your prospect go the extra mile to have to look up a zip code, goodbye new sale, your business card may go straight into the recycle bin.

No email – If your prospect wants to email you with questions before doing business with you, you just lost a sale. Not many people are going to hunt around for your email address on your website. They’ll just move on to your competition. At least get a free Gmail address using your business name if you don’t have a website.

Remember to use your business card as an advertisement and put all contact information on it. Don’t give prospects a reason to move on another business because they couldn’t reach you in a way that made them comfortable.

No one is asking you for personal information on your card. It’s a business card use it to promote your business and catch all the prospects you can with it.

Published in: on May 20, 2010 at 1:41 pm  Leave a Comment  
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How Not to Market to Women

When you market to women you need to consider their wants and needs. If you don’t you’ll miss the mark entirely and possibly turn the women off from buying your products.

This happened to me today when I came across a Tom Ford Private Blend Lip Color Collection ad. I saw this promo video on a makeup blog I subscribe to in my RSS reader and my first thought was “Yikes, this sleazy ad does not make me want to buy lipstick.”

I love cosmetics and usually the advertising reaches out to me and has me eager to try new products. I don’t know about you but when I buy lipstick I’m not thinking about starring in some cheesy erotic video. Even the copy was creepy: “From Sublime to Perverse”, um how is implying perversion going to make a woman want to buy lipstick? More likely make her think of buying pepper spray to keep perverts away.

This ad turned me off to the whole idea of ever trying Tom Ford’s lipstick. What does a shot of low cleavage have to do with my wanting to buy lipstick? Or the phallic symbolism of the lipstick tube when the woman holds it up to her mouth as some anonymous man is ogling her?

Nothing in this ad made me want to buy lipstick. Instead it seemed like a commercial for a late night adult channel and not cosmetics. The video was clearly directed to men…when do straight men buy lipstick?

With a $45.00 price tag on a single tube of this supposedly high-end luxury lipstick Tom Ford needs to do a better job appealing to women.

You can check out the video for yourself below:

Is Your Website Like The Loch Ness Monster?

Occasionally sighted and only rumored to exist? You need to drive more traffic to your site and get getting your customers buying.

What do you do if you’re not sure why your website isn’t getting found on Search Engines or if you not sure why your site isn’t bringing in more sales? You need to get a Website Diagnostic Review Audit done.

Direct Marketing Rx will do a content audit of your site to uncover its strengths and weaknesses. We’ll review how your website performs in search engines like Google and Bing. Are your competitor’s websites doing better in search engines and do they have more appealing web content?

You’ll get an extensive report showing the results of a 31 point checklist on the health of your website. You’ll find out if you’re using the 5 components of web content that works. And if you website is easy to navigate and user-friendly.

May 22nd is the anniversary of the first sighting of the Loch Ness Monster in 1933. Don’t let your website be hard to find and cloaked in mystery like the Loch Ness Monster any longer. Contact Us and get your prescription for a website that sells today!

Check Out these Resources if You Market to Women

If you are trying to sell to woman you need to do some research. I found a few links you need to check out as you plan your marketing promotions.

If you want to find out if your website content markets effectively to women check out our Website Diagnostic Review. Direct Marketing Rx will do a Site Content Audit to see if your web marketing message is selling to your target marketing. Get started in two easy steps. Read about it at “Is your Web Content Earning or Burning Money?” or Contact Us directly for help now.

Wonder Branding
by Michelle Miller provides news & views on the female customer. Check out her post about The New Demography of Motherhood. The post discusses the change in age range for mothers and the impact cultural differences will have on your marketing campaigns.

Mashable
has a great article about marketing to women read it here: 10 Musts for Marketing to Women on Facebook.  My favorite point – Listen! Women like to have their needs heard and met. You can do it with the right marketing.

She conomy
is a guy’s guide to marketing to women. Check out some quick facts about marketing to Boomer Women.

Adweek Media
has a downloadable pdf report you can find here: The Family CFO.

Find out what women really want.  Knowledge about your target market can only enhance your marketing campaigns and increase response rates.