If you are trying to sell to woman you need to do some research. I found a few links you need to check out as you plan your marketing promotions.
If you want to find out if your website content markets effectively to women check out our Website Diagnostic Review. Direct Marketing Rx will do a Site Content Audit to see if your web marketing message is selling to your target marketing. Get started in two easy steps. Read about it at “Is your Web Content Earning or Burning Money?” or Contact Us directly for help now.
Wonder Branding by Michelle Miller provides news & views on the female customer. Check out her post about The New Demography of Motherhood. The post discusses the change in age range for mothers and the impact cultural differences will have on your marketing campaigns.
Mashable has a great article about marketing to women read it here: 10 Musts for Marketing to Women on Facebook. My favorite point – Listen! Women like to have their needs heard and met. You can do it with the right marketing.
She conomy is a guy’s guide to marketing to women. Check out some quick facts about marketing to Boomer Women.
Adweek Media has a downloadable pdf report you can find here: The Family CFO.
Find out what women really want. Knowledge about your target market can only enhance your marketing campaigns and increase response rates.