Do You Fascinate?

I recently took the {F}Score Brand Personality Test to find out which triggers I use to persuade. According to brand innovation consultant Sally Hogshead fascination is what allows us to influence people.

Every day, intentionally or not, you’re using fascination triggers to persuade people at work and home. Whether you’re pitching a new client, or inviting a friend to lunch, or lulling a cranky toddler to sleep, you’re using triggers to elicit a certain response.

Which triggers are you using to persuade and captivate?

You have seven potential fascination triggers: power, trust, mystique, prestige, vice, alarm, and lust. Each trigger leads to a different style of communication, and a different type of relationship. The more accurately you identify your personality triggers, and the more intelligently you hone them, the more influential your message becomes.

Through proprietary research of 1,059 people, with bite-sized video explanations, the F Score has been carefully designed over the course of six months to highlight which triggers you naturally apply.

In the battle to fascinate consumers, brands apply triggers, too. Volvo uses trust. Godiva uses lust. Fedex uses alarm. Apple Computers uses several triggers, most notably prestige and power. Triggers help companies sell products off shelves, persuade shareholders to invest, and convince key employees to stay.

Now back to my results. The test was quick and easy. I think it took me five minutes or less. I found out my primary triggers are Prestige and Mystique. Who knew I was so fascinating? I figured I’m a bit quirky and funny but fascinating? Woo Hoo! Check out the two videos below about using Prestige and Mystique as your fascination triggers. They’re less than 2 minutes so watch them both.

I’m ready to read Fascinate Your Triggers to Persuasion and Captivation by Sally Hogshead. If you want to find out how fascinating you are take the {F}Score Brand Personality Test. Let me know what triggers make you fascinating!

Published in: on April 20, 2010 at 6:03 pm  Leave a Comment  

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