Squeeze Out One Last Marketing Opportunity with Your Old Business Cards

Do you have old business cards that you don’t know what to do with besides dump them in the recycle bin? Wait, there’s a promotional opportunity for your business in those old cards.

Have a card tossing contest for you customers where they win prizes. You could send out an email, Tweet and post a notice on your Facebook fan page to let you customers know about the event. Really promote and have specials going on the day of the event.

Or if you don’t want your customers tossing your business cards create a competition among your employees and have your customers come and watch.

Maybe even post videos of your employees prepping for the competition on your website and YouTube. Give the employees competition nicknames like Discount Rustler or Super Sales Rep. See how I had the promoting your business benefits to your customers? Do that and maybe even end up with a new brand character.

Whatever you decide to do turn it into a marketing event and offer special prices on competition days. It could turn into an ongoing promotion for a few weeks or months or an annual event that customers look forward to seeing.

Be sure to be safe during the competitions. You may want to have safety goggles for competitors to wear. Or make it an easy card toss like those toss a ping pong ball into the goldfish bowl games you see at Fairs and Carnivals. Turn it into a toss the business card into recycle bins at various distances and each distance gets an increasingly better prize or discount.

Check out this video of the Master Business Card Thrower to get some ideas. It’s worth the 2 minutes to watch it. I wonder how much practice the guy had to do. You’ll never look at your business card the same way again.


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