Rock Around the Clock Marketing

Rocking Shopping

The radio show “American Top 40 Countdown” was first hosted July 4th 1970 by Casey Kasem. It’s still heard across the U.S.A. and in several countries around the world.

Have you noticed if your customers buy more when certain songs are playing? I know if I hear songs I like I’ll stay in the store longer and likely buy more. But if I hate the music that’s playing I leave in a hurry – sometimes not even buying anything at all.

Research has shown that music can play an important part in the shopping experience for you customers. Enhance the shopping experience; keep them in the stores longer which gets them buying more. Music can also emphasize your brand to your target market.

Have a music themed promotion in July to get your customers bobbing to the beat while they shop. Send out music themed mailers with special discounts during July. Have customers participate in a “What are your favorite top 40 hits?” promotion and then play some of the songs they submit.

Keep your clients dancing to your tune with top marketing hits. What are your marketing plans for the rest of the summer? Need more marketing hints and tips then stay tuned to this blog.

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