Tired of run of the mill results with marketing campaigns that seem like the same old thing? Outrageously innovating marketing themes can propel a seemingly ordinary service into something that gets customers excited to do business with you.
I was reading an article about a shocks and struts manufacturer that started a new campaign with the theme “Save a Squirrel” for all animal lovers. The message was to replace worn ride components so you could improve automobile steering, stopping and stability – and possibly save a squirrel darting across the road.
The business sent a bag of squirrel food, the Squirrel Street Journal newspaper and a personalized note fro a squirrel to reporters. Next the recipients got a logoed bag or peanuts and a squirrel (mouse) pad.
These outrageous promotional items were sent out to build hype for the “Save a Squirrel” campaign before it started. The campaign included billboards and radio, along with a web presence. It generated word –of-mouth buzz and got support from businesses that sold and installed the brand of shocks and struts being promoted. The manufacturer added an assortment of other promotional items like note cubes, pens, trash cans and bagged peanuts for use by the sales force.
What outrageous marketing theme can you use to promote your business? I hope this article helps you come up with multiple ideas. If not contact www.directmarktingrx.com for help.
