Four Keys to a Successful Direct Mail Marketing Campaign

You want your direct marketing mailers to:

1. Get delivered – Make sure they meet postal regulations
2. Get opened – Does it catch your prospects eye?
3. Get read – Once its opened is your offer compelling so the prospect reads to the end?
4. Get responses – Ok it got read. Are people buying what you’re selling?

If you answer is no to any of these questions don’t send out the mailer. Fix the problem so you can answer yes to all four points and prepare to rake in big bucks!

Make Your Brand Smell Fresh & Reflect Your Business!

Remember scratch and sniff stickers from childhood that smelled like pizza, popcorn, chocolate and pickles among other scents? How would you like your customers to associate your business with a scent that evokes positive emotions and hits their emotional center with a desire to buy your products or services? Scent has been proven to elicit memories and highlight emotions and now you can use this fact to make your products sell!

Sniff out your competition with scented marketing materials. It’s not just for perfume samples! You can have almost anything scented. Gift cards, coupons, bookmarks, wrapping paper, movie tickets, note pads and yes the good old sticker!

Consider advertising with scented mailers! This marketing edge will increase your chances of getting your mailers opened and read. Rub’ N Smell was brought to my attention and I can’t wait to use it. Check out their site at www.scentisphere.com.

Let me know if you make use of this new technology and what results you get. Oh, and don’t forget to tell me what scent you decide to use.