How A $25.00 Gift Card Cost Me $78.00!

A friend gave me a $25.00 gift card. Once I was in the store I ended up spending an extra $78.00! Expensive gift for me…I thought I was getting something for free and ended up spending three times the value of the gift card. There went my budget…but it was sure fun. So speaks the shopaholic that lurks within me.

Get your customers to spend more by sending them a gift card to entice them into your store, restaurant, gym, auto repair, nursery or what ever business you operate. A gift card makes an unusual mailer that is sure to catch the eye. Dan Kennedy recommended www.ON-CARD.com in one of his NO B.S. Marketing Newsletters. It’s an innovative way to use direct mailers.

The cards are US Postal Service approved to go in the mail. According to the ON-CARD website the cards are slightly larger than a postcard, glossy and about as thick as a credit card with a detachable wallet sized gift card. You don’t have to worry about unopened envelopes with this intriguing direct mail idea. The front and back is customizable to whatever design you want.

Use the gift cards for special promotions, new product announcements, end of season or close out sales or maybe as a thank you for being a loyal customer. It’s an easy & unique way to get your customers to spend more. The potential uses seem endless and are sure to get attention.

Let me know if you use the card in a promotion and send me a photo of the card so we can all see what it looks like.

Today is Elizabeth Ruiz is a Heck of a Lot Smarter than Everyone Else Day!

Dan Kennedy said today is Elizabeth Ruiz is a Heck of a Lot Smarter than Everyone Else Day!

Here’s why…as a direct marketer I know stuff others don’t. I thought it was common knowledge but apparently Dan says it’s a revelation to others. Not that I’m superior but about the following marketing tips:

• I know ROI- Return On Investment.
• I know message-market match.
• I know to get direct and immediate response.
• I know customer value.
• I know how to assemble an offer and put it in a sales letter.

The list of stuff I’ve learned from Dan Kennedy— its amazing how the overwhelming majority of business owners have no clue about these things. I had assumed they all knew the things I know.

According to Dan I need to take a minute here, smile and congratulate myself. And I need to get somebody to pat me on the back. I should observe some business ignorance today and snicker. Feel superior. I am! Woo Hoo. Not often I can say that!

I’ve invested time and studied and searched and learned, so Dan Kennedy says I deserve to feel superior. So I will walk around today basking in my own brilliance and pitying the poor, clueless fools I see all around me. I don’t want to be an arrogant jerk all the time. But every once in a while, I’ve earned it so today is the day I mention it!