Why Smart People Appreciate the Value of Direct Marketing

Unlike general advertising media like TV commercials or yellow page ads, direct marketing sends your sales message directly to your customer. You can target a very narrow segment of prospects with messages calling them to an action of your choosing.

Do you want to generate leads, set up appointments or close sales? With the right message you can move people to take action.

Direct Marketing is more than general branding. By sending your message directly to your prospects you are saying this is what you need and I have it so come get it from me instead of anyone else.

Request your copy of the free report “Why Smart People Appreciate the Value of Direct Marketing in Building Lifetime Customers” by clicking here to learn how to get your message to you prospects and bring it profits even during a recession

Marketing Idea for White Chocolate Lovers!

September 22^nd is National White Chocolate Day. Send your customers a certificate for a box of white chocolates when the make a purchase online or visit your business.

Some people love white chocolate. My mother enjoys it but I’m a milk chocolate gal. I do like a rice crispy treat dipped in white chocolate on one end and milk chocolate on the other made at a local sweet shop. Yummy.

If you run a candy store have a special promotion to celebrate National White Chocolate Day. Post signs in your store windows to get customers coming in. Offer gift baskets filled with a variety of white chocolates and related items.

Yes I know white chocolate isn’t officially chocolate but it’s delicious and if your customers love it get them in your store with it.

Have You Talked to Your Plants Today?

April 13^th is International Plant Appreciation Day. Plants are vital to our lives. Without them we wouldn’t have coffee, tea, paper, T-shirts or flour for baking. I’m growing some daffodils, freesias and tulips. Having fun just watching the leaves sprout from the dirt. And I’m not one of those green thumb types. I’ve killed cactus in the past…more like a black thumb. But I’ve come to appreciate plants. Remind your customers how important plants our by sending them a gift of a flower, plant or tree or even a packet of seeds.

Believe It Or Not Marketing

March 1, 1949 the TV show Believe It Or Not first aired. I remember reading a book when I was a preteen about Robert Ripley’s collection of oddities from around the world. The guy with 4 eyes – two pupils in each eye always fascinated and unnerved me. My Mom loves to watch the show when it airs locally on the Sci Fi channel.

Have any unusual business facts you can use in your marketing? Do you or your employees have any curiosities or unique collections to get your prospects attention? Maybe you can get customers to participate by supplying their own believe it or not stories. Then provide a prize to the customer with the most unusual story for people to believe or not.

Let me know if I can believe your results or not.

Reach Out To Your Coffee Or Tea Drinking Clients In January!

January is Gourmet Coffee/Hot Tea Month. Give your best clients gifts of gourmet coffees, herbal teas or distinctive travel mugs. There are lots of caffeine addicts and tea drinkers out there. An ingenious gift is a thermochromatic mug that makes your logo appear when hot liquid is poured inside. Or if you are in the coffee or tea business January is the right time to generate media attention with Coffee Hot Tea month. Get your customers to drink up your marketing messages this January.