Even Protest Groups Market Their Message Online!

Are you in the Stone Age with your marketing efforts? A protest group in England used an innovative way to get people thinking about the dangers of a coal fired power plant.

Instead of the usual picket line they posted a video as an April Fools prank that still gets people thinking about environmentally friendly power over coal burning.

How can you use video to get the word out about your business? Check out this nifty video that’s thought provoking and funny to help you think up some ideas. Watch the video: Drink Ev Eon

Waving Direct Marketing Rx Logo

Apply Lake Effect to your Picture WaveMyPic.com

Eye catching way to use your logo on you website, blog and social networking sites. Try it out and let me see what your logo looks like.

Is Your Marketing Message Being Upstaged By a Talking Stain?

I love the new Tide commercial with the job interviewee blathering on while the prospective employer just stairs at the shirt stain. The stain babbles nonsense while the employer stares mesmerized. He’s not listening to the interview prospect outlining his skill set and potential value to the company. The oblivious job applicant rambles on unaware of his talking shirt stain.
If your marketing media isn’t performing the way it should as the following questions. Is there a talking stain upstaging my Marketing message? Is it spelling errors, bad design and layout or a poorly worded message? If prospects are focusing on the mistakes and not on the benefits of your product or service then your marketing needs cleaning up. Remove the talking stain and get customers focused on buying from you. .

Let me know what talking stain has been hiding your marketing message. If you haven’t seen the commercial visit www.mytalkingstain.com and check it out. Send me a photo of your worst shirt stain!

Watch Your Keywords Fight it Out!

Are you wondering which keywords will work best for you? If you’re looking for a quick way to find good search engine results try GoogleFight.com. When you get to the screen you type one phrase into the first keyword box and a second phrase into keyword box #2 and then click make a fight. You’ll see who wins the boxing match when a graph appears showing which phrase has the highest search engine results.

I typed in financial recession and financial boom. Financial recession won with 797,000 hits compared to economic boom which only had 374,000 search results hits. Which means if you want to know what people are searching for it’s the financial recession not a boom. Now you know people are worried about the recession so focus your marketing on surviving or thriving during a recession and get lots more.

Let me know what words win your fights. If you need help getting started check out who wins, vanilla ice cream or chocolate ice cream.

Show Me the Money!

National Coin Week is April 20-26. Send your clients a bag of chocolate coins or a coin purse to hold their change.

Many even collect elongated coins also known as pressed pennies, nickels or quarters. If you know your clients are fans send the pressed penny wallets to hold their precious collections. Or consider having a die made to press your own logo on pennies for a truly memorable promotional item.

Never heard of pressed pennies? Well here’s some history on them:

In 1893 at the World’s Columbian Exposition in Chicago, Illinois the first pennies were rolled through hand cranked mill type machines with reverse engraved dies.

Today, pennies are run between rollers under approximately 22 tons of pressure which squishes the penny into an elongated shape with your business logo or other artwork you select for the four dies that come with the machine. Guests supply their own penny and for the price of two quarters they get an enduring memory of their experience.

I’ve designed pressed pennies for clients like amusement parks, zoos and other tourist sites. It’s a popular hobby for many.

Have You Talked to Your Plants Today?

April 13^th is International Plant Appreciation Day. Plants are vital to our lives. Without them we wouldn’t have coffee, tea, paper, T-shirts or flour for baking. I’m growing some daffodils, freesias and tulips. Having fun just watching the leaves sprout from the dirt. And I’m not one of those green thumb types. I’ve killed cactus in the past…more like a black thumb. But I’ve come to appreciate plants. Remind your customers how important plants our by sending them a gift of a flower, plant or tree or even a packet of seeds.

I Have a Favicon – Do You Have One?

A favicon aka a favorite icon is a small graphic that is associated with a page or website. You can use your business logo or some other image to customize your site when it appears in the address line of many web browsers and in the bookmarks when the site is saved. Faivcons were first developed in Internet Explorer which calls bookmarked sites “favorites.”

To create an icon save an image that is about 16 x 16 pixels. You can use a graphics program like Photoshop or you can go to www.html-kit.com/favicon/ and they will create a favicon from your uploaded image file. You can see my logo favicon when you visit my site at www.direct-marketing-rx-copywriting.com in most web browsers.

Make Your Business Events Bubble Over With Fun!

Have a business event to celebrate? March 20-26 is National Bubble Week. Liven up the party by giving out bubble maker party favors or pens and watch the fun begin.

Or are you planning a kid’s day event, sale or promotion? Have an electronic bubble maker to add enchantment to the festivities. When I was a little girl I loved the delicate seemingly magical beauty of the bubbles I blew rising gently up into the sky. What other ideas to you have for using National Bubble week to market your business?

Don’t Be Late For That Important Client Meeting!

Daylight savings time begins on March 9^th. Spring your clock forward an hour. Give your employees an atomic clock to ensure they don’t miss an appointment with that very important customer. It could ruin the deal if they show up an hour late for the meeting.

Or give your clients a clock with the appointment day and time preset on the alarm for a time just before your appointment. Now they won’t forget to meet with you. Have your logo put on the clock to so they can remember who was so considerate of their time.

We All Need to Catch More Z’s!

National Sleep Awareness Week is March 3-9. Teach your customers about the importance of getting enough sleep and the dangers of untreated sleep disorders. Give your best clients face masks, special pillows, and radios with nature sounds to get them sleeping stress free. Sleepy employees are less productive so share the info with them too. Maybe an official nap area in the break room with a little alarm clock to make sure your staff gets back to work in time alert and refreshed.

I know I need more Z’s how about you? I have a magnetic mattress pad and pillow to help me sleep tight at night. Do you have any special sleep items or rituals to keep your sleep refreshing? Share them with me.