Wish You Were Here!

Want an affordable mailer for you business? Try postcard mailings. They aren’t just for sending out to friends and family while you’re on vacation. Here are three reasons to give postcards a try:

1. People automatically read postcards so you have less of a chance getting your sales message tossed in the trash unread.
2. Postcards are cheaper to print and mail than flyers or sales letters in envelopes.
3. You can do a test mailing on your own since they are small and easy to handle.

Need a good printer? Check out America’s Printer. You can get 1,000 full color double sided postcards for $119.00 plus shipping! I’ve used them before and their print jobs are high quality. Included in that price is a gloss coating on one side. They have other quantities and pricing available so don’t worry if you need more than 1,000 postcards.

Make sure you use attention getting marketing copy on your postcard. Fun eye-catching clipart is also important. If you need help coming up with copy and graphics on your postcards contact Direct Marketing Rx.

Outrageous Marketing isn’t Nuts it Can Work for You!

Tired of run of the mill results with marketing campaigns that seem like the same old thing? Outrageously innovating marketing themes can propel a seemingly ordinary service into something that gets customers excited to do business with you.

I was reading an article about a shocks and struts manufacturer that started a new campaign with the theme “Save a Squirrel” for all animal lovers. The message was to replace worn ride components so you could improve automobile steering, stopping and stability – and possibly save a squirrel darting across the road.

The business sent a bag of squirrel food, the Squirrel Street Journal newspaper and a personalized note fro a squirrel to reporters. Next the recipients got a logoed bag or peanuts and a squirrel (mouse) pad.

These outrageous promotional items were sent out to build hype for the “Save a Squirrel” campaign before it started. The campaign included billboards and radio, along with a web presence. It generated word –of-mouth buzz and got support from businesses that sold and installed the brand of shocks and struts being promoted. The manufacturer added an assortment of other promotional items like note cubes, pens, trash cans and bagged peanuts for use by the sales force.

What outrageous marketing theme can you use to promote your business? I hope this article helps you come up with multiple ideas. If not contact www.directmarktingrx.com for help.