Rock Around the Clock Marketing

The radio show “American Top 40 Countdown” was first hosted July 4^th 1970 by Casey Kasem. It’s still heard across the U.S.A. and in several countries around the world.

Have you noticed if your customers buy more when certain songs are playing? I know if I hear songs I like I’ll stay in the store longer and likely buy more. But if I hate the music that’s playing I leave in a hurry – sometimes not even buying anything at all.

Research has shown that music can play an important part in the shopping experience for you customers. Enhance the shopping experience; keep them in the stores longer which gets them buying more. Music can also emphasize your brand to your target market.

Have a music themed promotion in July to get your customers bobbing to the beat while they shop. Send out music themed mailers with special discounts during July. Have customers participate in a “What are your favorite top 40 hits?” promotion and then play some of the songs they submit.

Keep your clients dancing to your tune with top marketing hits. What are your marketing plans for the rest of the summer? Need more marketing hints and tips then stay tuned to this blog.

Let’s All Go to the Zoo!

The first U.S. zoo opened on July 1, 1874 in Philadelphia. Over 1,000 animals were on display and over 3,000 people bought tickets. Admission was 25 cents for adults and 10 cents for children.

Have a zoo themed sale or promotion for you business. Get people coming into participate in a kid oriented zoo day. Send you special clients zoo passes or sponsor an animal friendly charity.

My favorite zoo animal is the koala. Although lions and tigers are always exciting to see and baby elephants are cute. And then there are giraffes and monkeys. It’s hard to choose just one!

Let’s hear about your zoo themed marketing…

Man’s Best Friend at the Office!

June 20^th is Take Your Dog to Work Day. Rover can make the trek into work with you. Give your dog-owning clients doggie treats, scarves and water dishes (with your logo on the gifts of course) to make the dog comfortable at the office.

Once when I was working in an office I spilled my lunch…yummy spaghetti that my Grandmother made…right onto the recently shampooed hallway carpet.

Horrors! The supervisor would have a fit. He was a neat freak. He wouldn’t even let us use tape on the walls to put up signs because of potential for marks or paint peeling off. Not only would I starve I’d get yelled at…Waaa!

Fortunately for me one of my coworkers had brought her weenie dog to work that day. The little dog ran over and ate up my spilled spaghetti. There wasn’t even a stain left on the carpet! I was relieved but starving. In that instant I loved that little dog. She saved me from trouble…

The few times she came for a visit after that the dog would come over to me expecting food. Sorry girl. I was very careful with my food after that…Grandma’s food is too good for me not to eat it!

Send in your dog at work stories…